Apr 06, 2022
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These features are only available in all Whatsapp Mobile Number List LIA countries. Learn more about the new features of the Local Inventory Ads here. These were the key points we selected from this Google event. Are you missing important updates? Then leave a comment below this article.Facebook (or nowadays Meta) recently performed Whatsapp Mobile Number List an update in which you are obliged to indicate with your campaigns whether they fall into a so-called 'special category'. This is a new addition to the already very comprehensive ad account system. In this article, I'd like to tell you more about what the special categories mean, why they were Whatsapp Mobile Number List created, what to do with them (or not to do), and how they affect your campaign results. At the beginning of this year, several updates Whatsapp Mobile Number List were made within Facebook advertising with regard to the so-called 'special categories'. Where these categories were previously rolled out in phases for some accounts, it has unfortunately become a must for everyone since mid-January. Unfortunately? Yes, because the special categories limit your targeting. Because we were quite skeptical about this Whatsapp Mobile Number List new update at first, I put it to the test and looked at what this means in practice for your campaigns and results. And honestly, I'm excited! What are special categories? When you create a campaign within Whatsapp Mobile Number List Facebook Business Manager, one of the first steps is to choose a category that best describes the topic of your campaign. The topics you can choose from are: loans, housing Whatsapp Mobile Number List and employment. If your campaign doesn't fall under one or more of these themes, then don't select anything. But if your campaign is covered, you must indicate this. Even if this subsequently means that you can no longer target certain demographic characteristics when Whatsapp Mobile Number List creating your target group. The idea behind it is actually quite noble. The special categories have been devised to stop discrimination on certain topics – which should not be discriminated against. Simply put, for Facebook and Instagram ads, this means that you can no longer give very Whatsapp Mobile Number List limited to no specific targeting to ads with topics about loans, housing and employment. Think of characteristics such as age, gender, zip codes or the use of similar target groups.