Apr 02, 2022
In General Discussions
start-up business You have a fantastic plan for a digital startup, but do you have the skills to make it work? A solid business plan is essential, but it won't get your business off the ground if you don't have the talent the digital marketplace requires. As more and more graduates turn to virtual work, the competition is getting fierce. You can't get away with an idea and a good work ethic if your skills are lacking or even slightly outdated. If you want to be seen, if you want to survive, you need to be an expert in at least three areas: social media marketing, data analytics, and programming. If that sounds like a tall order, don't worry. There are countless resources on the web to help you build capacity and learn new skills from scratch. To make it even easier, we've compiled a short list of the best (free) places to learn online. Marketing Marketing is a completely different animal than it was 15 years ago. Gone are the employee data days of writing an attractive ad and sending it to the newspaper, billboard or yellow pages. Today, your value as a marketer hinges on an understanding of search engine optimization, social media, and data analytics. You need to stay ahead of search algorithm updates and familiarize yourself with the latest platforms before the rest of the world catches up. In some ways, marketing is like the mythical hydra; every time you think you have a head under control, two more appear. However, a lot of marketing and SEO comes down to relevant content. In fact, most search engine updates are designed to weed out the negatives and provide readers with relevant information. So, if you focus on your audience's pain points and how you can honestly satisfy them, your strategy will last a long time.