However, since finding new customers is the top marketing priority for businesses, according to a Unity Marketing survey from last year, businesses can't rely on people who already know their name and are proactively researching it. Maintaining a website that has quality and relevant content that is constantly referenced and linked by other reputable third-party directories, sites, articles and publications is essential to being found when customers search online and search for products and services. to buy. 3. Local Snacks and
Google Map Results Are Also Influenced by Websites According to Moz, the biggest impact on local pack ranking factors is your Google My Business (GMB) profile and how close your business is to the searcher. Yet, having a complete and rich GMB profile does not guarantee that you appear in Google's local search engine or map results. Businesses often make jewelry retouching service the mistake of assuming that you will automatically appear in searches for your business category (as shown in your GMB profile) in your location. Despite the fact that proximity, physical address, and GMB business category rank 1, 2, and 3 in
Moz's local pack ranking factors, Google often lists businesses that are not in the area of original search while omitting results that otherwise match the search, judging those other results more reliable. It's not just new businesses or small businesses that are affected; big brands can also struggle with this. Some of the factors that affect organic SEO rankings – such as backlinks, domain authority, and clicks – are also critical for ranking and appearing in Google's local search and map results.