This keeps the information anonymous and provides statistics about your customers' opinions for use in other marketing materials. Job Function Email List If you're still not having any luck, try another approach and start small. Build the relationship of the case study over time. Job Function Email List First, ask for a one-sentence quote or permission to put a company logo on your site as a customer. HAND-SELECTED RELATED CONTENT
How to Turn Your Customers Into Brand Fans: 3 Examples Go Case studies provide proof of concept to potential buyers and lead your audience further down the funnel. They also serve as powerful sales empowerment tools. Job Function Email List But to create a case study, you need to have customers who are willing to share their experiences with your product or service. Job Function Email List Making a plan for obtaining that clearance -
And enlisting the help of your internal team - is critical to the success of both the short and long term case studies. Job Function Email List How Content Affects the Buying Process: Tips for Content Marketers [Research] With so many tactics available, content marketers can feel overwhelmed. Job Function Email List If you read one industry blog a day (or a week), make it into a CMI newsletter - expert insights on tips, trends and more can help narrow your choices and make yours more successful.