Everyone on your list, you're missing out on a great opportunity. Segmentation might sound complicated, but really, it's just about separating your mailing list into several smaller groups for a more cohesive and personalized experience. Why is segmentation important? In email marketing, the goal of segmentation is to be able to send more personalized emails to potential customers. To be clear, when we talk about personalization, we're not talking about a simple "Hello [first name]". Instead, we mean sending content that is relevant
And personalized to a person's individual situation. For example, if you run an online clothing store, it doesn't really make sense to send recommendations company mailing list of men's clothing to those who buy women's clothing, and vice versa. Instead, you can segment your marketing list based on gender. This way, your customers are more likely to get product recommendations that they will find useful. When done correctly, a segmented email list will lead to better engagement and higher conversion rates. The traditional way of segmenting
Leads is based on demographics, like in our e-commerce example. But that doesn't always work, especially when you're selling to other businesses. Imagine that you run a business that sells financial management software. A 35-year-old woman in london and a 58-year-old man in texas are equally likely to show interest in your product for their respective companies. In other words, segmenting them based on age, gender, or location might not be as fruitful. In this situation, it makes more sense to segment your audience based on buyer awareness.