Let purpose guide your content
According to CMI, purpose-driven content marketing is:
“A business or brand can connect with a target audience based on their shared needs and interests, including an interest in supporting a worthy cause. Success in this area lies in developing the right strategy and executing it in an authentic, organic way , thereby bringing mutual benefit to everyone involved.”
To start creating goal-driven content for your marketing strategy, you need to answer the following questions:
What are my strengths and weaknesses as a brand?
Why would someone buy from me through my competitor?
For example, JetBlue is an airline known for its renowned customer service. Aviation is a tough industry, and from a logistical point of view, for the company, but also for the customer, including flight delays, rude staff, etc., a lot of things can go wrong.
But JetBlue took customer service and company culture to a whole new level. One of the coolest things is their "people" that surprise travelers randomly with rewards from flights and airports. This includes handing out free tickets to another destination or playing trivia games with passengers.
They develop lasting relationships with their passengers on the journey. Given the competition that comes with flight discounts, improving flight quality while having impeccable customer service is an excellent way to build a loyal following.
Another brand example is Toms shoes. Their aim is to donate a pair to someone in need every time a customer buys a pair.
Not only did this attract more clients who wanted to contribute to this goal, but it also sparked a revolution as Warby Parker embraced the business model and launched a similar donation drive.
The companies mentioned above know how to Latest Mailing Database to communicate their brand purpose. You can follow these steps:
Why support it : What is your audience interested in? Donate and support nonprofits or charities that are important to your clients.
Build Partnerships : Team up and collaborate with other brands. Look for partnership opportunities. For example, Uber partnered with Spotify to allow riders to listen to their favorite music on the go.
Create valuable content : In every segment, audiences are hungry for valuable content. For example, Reebok's 25,915 days of activity. This sportswear company wants to respect our daily lives and does its best. This is an excellent way to boost fitness at any age.
Be Just In Time : Coca-Cola Stands Out During the Holidays! Although Pepsi is there too, especially during events like the Super Bowl on Sunday, which is actually a holiday in the US. That’s why posting and explaining seasons and milestones in a timely manner makes sense for your brand as well as for your customers.
Humanization : Yes! People want to buy from people. Show photos of your team, behind-the-scenes videos, and let team members interact with consumers.
Interesting : Google Analytics knows the importance of conversion rates and page optimization. Everyone loves to have a good laugh, and humor really works for brands when implemented at the right moment and puts a smile on the consumer’s face right away.