Hello, how are you! I'm Fang Fang, a wild operation bulk sms service practitioner, a simple operation who loves to think and share! I hope my thoughts and my words can give you some help and inspiration. Small partners engaged in operations or marketing will need to learn a basic operational skill & skill - planning activities; because it is difficult for you to complete the bulk sms service KPIs given to you by your leaders and bosses through routine operations, you need to pass Planning activities have a purpose and a framework to complete the KPI indicators that your boss handed you. When you find that the registration volume of new users has dropped sharply, you need to plan corresponding new pull activities and fission activities for users to pull new users; When you find that the frequency of users' use of the core functions of the product is gradually decreasing and the number of users using
When you find that your users have not used your bulk sms service product for more than 14 days or have been isolated for a long time before using your product, you need to plan a corresponding recall activity for lost users. In fact, the indicators backed by the vast majority of operating partners should be the number of new users and GMV. It is necessary to constantly bulk sms service formulate corresponding new activities according to channel play and platform rules, and it is necessary to make good use of the social resource value and personal relationship chain of old users. To plan the corresponding fission activities. 1) Understand the background of the activity and the reason for doing the activity:
In fact, as mentioned at the beginning, the bigger bulk sms service point is to be based on the macro strategic goal of the boss; for example, in the context of winter and summer vacations, the education industry must do new activities; for example It is said that our company needs to get a financing immediately, or is going to go public. If I want to make my BP look better, I need to frantically brush my number of users to do subsidy and new activities; for bulk sms service example, the current business competition Dao is still in the rough period, there is no unicorn occupation, I need to quickly develop a strategy to occupy the head and the user's mind. Background 3: At present, the growth has encountered a bottleneck. The number of new users is decreasing every day. We need to study and test new strategies for attracting new customers and acquiring customers.