It's just another tool you can use for content optimization and it really works. To listen to this Marketing Nerds podcast with Marcus Tandler & Brent Csutoras: Download and listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode Listen on Stitcher Think you have what it takes to be a marketing nerd? If so, message Kelsey Jones on Twitter or email her at kelsey [at] searchenginejournal.com. Advertising Continue reading below Visit our Marketing Nerds Archive to listen to more Marketing Nerds podcasts! How to use TFIDF to improve your SEO Image Credits Featured Image: Image by Paulo Bobita In-Post Photo: Image by Marcus Tandler.
Used with permission. Does anyone else remember the old days of SEO? Actually, not that long ago, but in the age of the hair masking service Internet, even a few years are practically an eternity. A lot has changed since people started optimizing their websites for search engines. Back then, SEO basically meant “putting in the keywords we want to associate with our content – and making sure there are LOTS of them”. Makes sense, right? Presumably, if someone searches for “local fair coffee” and your website has a page with 15 instances of the term, Google is going to think that's perfect for what the person is looking for. Except that's not how SEO works anymore - at all. Content marketing Why thinking only in terms of keywords no longer works Stuffing your content with keywords no longer appeals to search engines and never really appealed to your readers.
Advertising Continue reading below Just think – when reading web content or blogs, seeing the same key terms dropped over and over again can be frustrating. Google and other search engines have realized this and have started trying to choose what content to display based on more relevant factors than just keywords. The EAT and YMYL standards, a 160-page document released in late 2015 that defines how Google looks at and ranks websites, reinforced that Google looks for humanized content in current web rankings. While this makes your average SEO expert's job a bit more difficult, it's an effective way to ensure quality content reaches readers. But that doesn't mean there isn't room for a little search engine optimization – quite the contrary, in fact. Now, there are more techniques than ever to make sure your work reaches the right people. So how do you balance that?