These ads also work with Facebook’s retargeting features to show users products they’ve browsed before. Video Image courtesy of Starbucks/Facebook Facebook video ads use a video as the focus of their ad creative. “Wait,” you say, “can’t Facebook link ads have videos? What makes them different from video ads?” It’s a subtle difference. While video link ads have a link below the video, regular video ads have the video only. Video ads also have slightly different specs from link ads. They can last up to a max of 120 minutes and include non-truncated text up to 90 characters.
This ad format can help you show your product in action or engage viewers with motion. Collection Image courtesy of Facebook Image courtesy of Facebook Facebook’s mobile-only collection ad format includes one primary image or video and three to five more images below it. When a viewer clicks on these ads, they go to a Facebook Instant Experience full-page ad. Collection ads work well for showing a curated collection of products or features. Plus, they have a better chance of converting in-app since the user doesn’t leave Facebook. Slideshow buy email list Image courtesy of Facebook Image courtesy of Facebook Slideshow ads show a series of images in a video that can include music and text.
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The advertiser creates the slideshow in-app using stock images, music, and editing tools. If you don’t have the budget for a video ad or video link ad, a slideshow ad will do the trick. It’ll engage the viewer through movement, and you won’t have to shell out to produce a full video. Set Up Your Facebook Link Ad for Success Your Facebook ad’s copy and images go a long way in its success, but so does a strategic approach. Follow the example of the best Facebook ads out there and choose an ad objective and audience based on your broader marketing goals. Once you have a good grasp of Facebook ads, try testing multiple variants to see what copy, visuals, and CTAs work best. The landing page your Facebook ad leads to should also follow best practices to take your visitors to conversion.